those are all examples of standards that Google has supported and developed, two of them originating at Google (well, sort of for WebM/VP8...the standardization

those are all examples of standards that Google has supported and developed, two of them originating at Google (well, sort of for WebM/VP8...the standardization, at least, originated at Google). I'm not sure what you're on the right track here...just because you come up with a new format does not mean that you're undermining old ones. That's exactly what the EFF has suggested, in fact: if they don't want to use XMPP, publish the new format for others to be able to use.