Some of the competition I see on Google are outfitted with proprietary hardware/software appliance solutions that provide latency lowering benefits, and are loc

Some of the competition I see on Google are outfitted with proprietary hardware/software appliance solutions that provide latency lowering benefits, and are located in the same buildings as the financial exchanges with direct connections to them. Others are no more than a run of the mill VPS provider that's close to Wall St. - like I'll be. In my case I'm offering the fastest commodity servers on the market, and will eventually have clusters built of these servers capable of tackling big data workloads. That's all. I'm certainly not in a race to the bottom of the price wars.