> That's not editing, that's literally throwing everything away Throwing stuff away is editing. Sigh. > and forcing his vision on them. Precisely what I'm tal

> That's not editing, that's literally throwing everything away Throwing stuff away is editing. Sigh. > and forcing his vision on them. Precisely what I'm talking about. 1. His vision was "a simple experience for the user". iDVD didn't end up with a simple rectangle and a single button marked "Burn". He refocused his teams around simplicity and ease of use. 2. I note that you've avoided responding to the other parts of my response in which I inquire as to whether you believe all designers in history are "forcing" their "vision" on others. > And "empathy" is not a word I'd use to describe Steve Jobs, who by all accounts was a terrible jerk. Product design is all about empathy with users. Steve Jobs was blessed with that in abundance. If you attribute Apple's success to his vision and design, then you have to acknowledge that users love their hardware and software. Jobs was great at cutting through bullshit and getting himself, his team, his engineers and designers -- who are all highly technical 'power users' -- to be humble and remove themselves from the equation and build something for mass consumption.