I think you're too smart for your own good. All of this research sounds great, but the best solution is usually the simplest. What you choose to focus on will

I think you're too smart for your own good. All of this research sounds great, but the best solution is usually the simplest. What you choose to focus on will make or break your business. The banking industry is a tough one to break into, so it's an uphill battle to begin with. What you think is a "natural" next step, is the furthest thing from it. The fact that you are conducting research through a cousin's husband is a red flag. You need personal knowledge of the industry. You need to be balls deep in the banking industry before you try to cater to their needs. Sell something you have an interest in and your enthusiasm will shine through, thus increasing your odds of success.