I doubt the rarely. Often it is just that. A blog doesn't have to be a direct marketing tool. But let's assume that it isn't just about reading the article. Ev

I doubt the rarely. Often it is just that. A blog doesn't have to be a direct marketing tool. But let's assume that it isn't just about reading the article. Even some your examples could lead to a bounce: * Sharing is pressing a button and doing stuff on another server, no activity for GA on this blog -> bounce * Commenting can also lead to a bounce, if using an Ajax-commenter (think disqus) * Buying and a trial probably won't be on your blog, but on another system -> bounce. Well, maybe, I admit that this isn't necessary.