The UK market is probably one of the most 'advanced' in terms of online viewing of TV and movies (thanks in large part to the popularity of the iPlayer). There

The UK market is probably one of the most 'advanced' in terms of online viewing of TV and movies (thanks in large part to the popularity of the iPlayer). There's a mix of things; multi-platform free VoD (iPlayer, 4oD, ITV), multi-platform subscription VoD (Netflix, Blinkbox, Lovefilm), subscription live stuff (Sky). I would credit the BBC with spurring on this competition - they've expanded the mindshare for these kind of products with everyday people probably more than any other company. They're not really competing with the other players in the UK, though. A new player would be competing with the likes of Sky (who own the rights to a load of premium stuff, which wouldn't be up for grabs for a long time, and when it is, would be fought for). Netflix has this problem right now with movie and TV rights.