If I am paying for a service, I prefer to have the option to not have ads. If you like ads, go for it. If PBS, HBO and other premium cable can be ad-free, Hulu

If I am paying for a service, I prefer to have the option to not have ads. If you like ads, go for it. If PBS, HBO and other premium cable can be ad-free, Hulu should be to. The reason they are not, is because the three networks want more money on their content. However it is a short sighted strategy. (Disclaimer: I worked at Netflix a while back). The competitive advantages that Netflix has over everyone else are more than the technology, which is enormous in itself but they also have a great thought out business strategy. Reed Hastings is a true disrupter. He started out with building the technology first and having perfected that is now becoming a better HBO before HBO becomes a better Netflix. HBO has been making great strides on their technology but Netflix has a 3 year headstart on them and now has enough subscribers to compete for exclusive content. I as a consumer am hoping this fight lasts long so that we all benefit.