>Graphic embellishment should be as simple as possible without damage to its own clarity, contrast or textural purpose. Always try simplest first. On the left,

>Graphic embellishment should be as simple as possible without damage to its own clarity, contrast or textural purpose. Always try simplest first. On the left, I see two luggage tags. On the right, an iPhone and an iPad. Making your audience guess what your "deconstructed" visuals are actually supposed to be is not good -- it's mystery meat design. Speaking of meat, don't get me started on the hamburger icon.