Maybe not. People are not that rational when it comes to the cost of something - we have an internal gauge of what is "fair", and violating that can be dangerou

Maybe not. People are not that rational when it comes to the cost of something - we have an internal gauge of what is "fair", and violating that can be dangerous. Using an elastic price like this could kill their market before it's established. People are not rational - very few companies do this with their products, even ones that they can't keep on the shelves.