Just to go further into the numbers Hulu makes quite a bit from the ads. Link [1] is from Feb 2011 when Hulu was making 14.3 cents per episode. That means if

Just to go further into the numbers Hulu makes quite a bit from the ads. Link [1] is from Feb 2011 when Hulu was making 14.3 cents per episode. That means if you were watching 2 episodes a day Hulu was making more from you in a month from ads then from the Hulu Plus subscription. And I think ads have noticeably increased since 2011. I guess we know why that autoplay next episode kicks in so fast. And I guess it goes to the true cost of these licensing deals and why Netflix has a much worse tv selection that's a year old. [1] http://www.wirelessgoodness.com/2011/02/04/hulu-generates-0-143-in-ad-revenue-per-episode-more-than-cable-and-dvrs-but-not-broadcast/ http://www.wirelessgoodness.com/2011/02/04/hulu-generates-0-...