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It's impossible to know that your target market needs something, if you don't even know who your target market is. Statements like that are not going to help yo
by smartwater 13y ago
It's impossible to know that your target market needs something, if you don't even know who your target market is. Statements like that are not going to help you find a cofounder, not to mention your method of finding a cofounder is backwards from how successful relationships are usually formed.
- cdvonstinkpot 13y agoI see your point, but I still have 6 months to figure that out before I launch- I'll get to it in time. I was busy figuring out the product until I got sidetracked with the website, now I'm on that & marketing. It'll help me with my marketing to have a handle on my target market, so its only natural that this research comes next. My cousin's husband is in banking, and I just reached out to him today to talk with him about resources that'll help me gain an understanding of the kinds of workloads that my customers might run. At the very least he'll be able to point me in the right direction as to where to conduct research.
- smartwater 13y agoI think you're too smart for your own good. All of this research sounds great, but the best solution is usually the simplest. What you choose to focus on will make or break your business. The banking industry is a tough one to break into, so it's an uphill battle to begin with. What you think is a "natural" next step, is the furthest thing from it. The fact that you are conducting research through a cousin's husband is a red flag. You need personal knowledge of the industry. You need to be balls deep in the banking industry before you try to cater to their needs. Sell something you have an interest in and your enthusiasm will shine through, thus increasing your odds of success.