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"Families with DVRs seem to spend 15-20% of their viewing time watching pre-recorded shows, and skip only about half of all advertisements. This means only abou
by frossie 18y ago
"Families with DVRs seem to spend 15-20% of their viewing time watching pre-recorded shows, and skip only about half of all advertisements. This means only about 5% of television is time-shifted and less than 3% of all advertisements are skipped."
I boggle. We never, ever watch live TV under normal circumstances (barring election nights, 9/11, and so on), and the only time ads aren't skipped is when there is nobody in the room to skip them (or watch them). Even with high-interest sporting events broadcast live we start watching half an hour late so that we can skip the ads.
I am at loss to explain those numbers.
Edit: good point below. We have a Dish DVR, and it really is very well done useability-wise.
- James125 18y agoHaving used both a Tivo and a Comcast Cable DVR, I'm sure the poor numbers have to do with usability. It sounds cool to have a DVR and for $5 a month the cable company makes it easy. The cable company DVR experience is painful at best. Most commonly it is frustrating and difficult to use, not including the trust that a DVR must earn before you let it time shift your favorite shows. Using Tivo for the past 4+ years I shudder when I use a cable company DVR.