3 ms·

The advertising stream? I've never seen Hulu but there would be a lot of chances to show ads on it I'd imagine. And yahoo is a company with alot of add invent

• waterlesscloud 13y ago
  Of course, the whole point is that most of the revenue from the ads goes to the content providers, not to Hulu. Still, you can imagine a scenario where Yahoo signs an ad deal with say General Motors for an overall package for all their properties, and then throws in Hulu as a bonus. Keep the ad rates at Hulu at whatever minimum is written into the content deals, but use that as a bonus/loss leader for the real money that's allocated to advertising on the other Yahoo properties. Might work.