3 ms·

I'd guess you're more likely to fail building a product for 'everyone' than for a niche. Therefore I'm not sure it's productive to worry about the size of niche

I'd guess you're more likely to fail building a product for 'everyone' than for a niche. Therefore I'm not sure it's productive to worry about the size of niches unless you really are only interested in building a huge company (which seems not to be how most people who actually do build huge companies start out). If you're aiming for a niche you likely know something about it - or at least can learn & validate quickly. If you're aiming for 'everyone' you're likely either a) solving a non-problem that everyone has (e.g walking: Segway) b) solving a problem nobody has (it's too small, or non-existent).

guiseppecalzone 13y ago
I think the biggest concern is the day you try to expand beyond the niche. When you do that, you realize that your product has been so focused on one niche that it takes a major effort to grow your product. So, anytime I build a feature I ask myself if this is something that we could scale to another group of people outside of our niche. Regardless, I think going after a niche is a great strategy. Crossing the Chasm talks about the value of niches a lot. My major concern would be building in a way that limits your future growth options.