Meme was a direct Tumblr competitor at the time, or at least they thought it was. A very friend of mine was involved in the project and it was developed by Yah

Meme was a direct Tumblr competitor at the time, or at least they thought it was. A very friend of mine was involved in the project and it was developed by Yahoo's São Paulo office here in Brazil. :) I don't know the real reason why they shut it down, but probably because they couldn't fetch Tumblr's success or something like that.