> 8. “If we build it, they will come” > " For every minute you spend building it, for every dollar you spend building it, you need to do the same marketing it.

> 8. “If we build it, they will come” > " For every minute you spend building it, for every dollar you spend building it, you need to do the same marketing it." I'd love to see a discussion on this tip. I certainly agree that they might not come if you build it, but I tend to think that is mainly because they (the customers) don't exist - that is, the market the early stage start-up's product serves is not large enough. Other materials I've read actually argue that early stage start-ups (pre-product/market fit) often spend too much time and money on marketing. e.g. this post by Andreesen: http://web.archive.org/web/20070701074943/http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html http://web.archive.org/web/20070701074943/http://blog.pmarca....