> Passion I'm now feeling like this is the wrong word and I'll refer back to the article: It's assumed anyone founding a startup is going to have passion. Whe

> Passion I'm now feeling like this is the wrong word and I'll refer back to the article: It's assumed anyone founding a startup is going to have passion. Whether they have passion about the solution, the problem, the market, etc. There is some level of passion and I agree with that. However I'm not going to concede to the idea that you need to be passionate about everything your startup does in order for it to be successful, nor should you base founding a startup purely on the fact that you have passion for an idea. > Ok, I'll use another example: Tumblr. You're using gigantic, successful, well regarded companies that get huge amounts of press. Right now I'm thinking of a local startup in my area (Western NY) and I'll refrain from naming them, but they were funded early last month. I've had several conversations with one of the co-founders and he actually founded the company based entirely on the lack of a solution in their market as pointed out by one of his friends. He didn't live in the space, work in the space, or have interest in the space. He took the idea, tested his hypothesis, found a technical co-founder, and launched all based on market viability, not passion.