I think they would probably need to start from niche and build up scale that way. It's probably much more risky to go full out scale to try and hit the mass mar

I think they would probably need to start from niche and build up scale that way. It's probably much more risky to go full out scale to try and hit the mass market. Of course, I do agree that free charging is not sustainable and this project, like you pointed out, has infrastructure hurdles that we won't begin to see mass adoption until years into the future. But I don't know what better way you could try and force the issue of developing electric vehicles for the mass market other than beginning with a niche market.