This one is OK, but 'Supermac War Story 6' is much more informative about the job of marketing: http://steveblank.com/2009/04/09/supermac-war-story-6-the-job-of

This one is OK, but 'Supermac War Story 6' is much more informative about the job of marketing: http://steveblank.com/2009/04/09/supermac-war-story-6-the-job-of-marketing-mission-statements-mission-intent-and-core-values/ http://steveblank.com/2009/04/09/supermac-war-story-6-the-jo... I read it now, and tried to submit under a 'picked-quote' title: We will create end-user demand and drive it into the sales channel, but it had already been submitted a couple of weeks ago (http://news.ycombinator.com/item?id=554590 http://news.ycombinator.com/item?id=554590 ). Perhaps the guys over at http://news.ycombinator.com/item?id=575966 http://news.ycombinator.com/item?id=575966 could benefit from it, too.