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I'm excited about Iterable, as both a user and developer. Some companies (foursquare, amazon, okcupid) do a really good job around smart emails/notifications; w
by gkoberger 13y ago
I'm excited about Iterable, as both a user and developer. Some companies (foursquare, amazon, okcupid) do a really good job around smart emails/notifications; whereas smaller ones tend to err on the side of spamming.
For example, OkCupid will email you when it's raining in your area because statistics show it's the best time to find a date, and Amazon will stop sending you daily emails if it sees you're not reading them.
It'd be awesome to see intelligent/contextual emails become the average rather than the exception.