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This boils down to the very old sales axiom, "sell benefits, not features". It would stand to reason that the more successful designers are good salespeople too
by kintamanimatt 13y ago
This boils down to the very old sales axiom, "sell benefits, not features". It would stand to reason that the more successful designers are good salespeople too.
- fmavituna 13y agoThis is not only "sell benefits, not features" thing. There are tons of designers out there who doesn't know what "conversion" means. Hence they don't or care about the conversion. Why would you get your website designed by someone like that, unless you know conversion very well and design and micro manage the design process?
- camus 13y agoMaybe because marketing is not the job of a designer ? should a system admin know about typography and color theory ? that's plain stupid...
- MaulingMonkey 13y agoAre you making the claim, then, that there's absolutely no overlap between the fields of marketing and design, that conversion is solely the responsibility of marketing, that conversion is completely uninfluenced by design, and that being able to fill multiple roles is a waste of time for everyone involved? Otherwise I'm having difficulty following your train of thought here.
- kintamanimatt 13y agoIt is when you're running your own show and are responsible for getting your own clients.