I agree with the premise of the startup that dealing with photos on the iPhone is broken and an issue. Having used a Windows Phone for the past 6 months, I can

I agree with the premise of the startup that dealing with photos on the iPhone is broken and an issue. Having used a Windows Phone for the past 6 months, I can say that I while I hate lots of things about the OS and phones, the syncing to Skydrive is truly awesome and has taken me out of the world that is described in the Loom positioning. My understanding that the Android space already has this figured out as well. I love not having to worry about syncing/downloading/etc - it has felt very freeing. Which is to say, I think this is an interesting company, but very likely to face a serious challenge if/when Apple comes out with an update to iCloud that does the same things. Competing against stuff built into an OS is very, very hard - not impossible (see: Chrome, Firefox), but definitely hard.