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Also the usage of color is fascinating: The put two things side-by-side and highlight one of them in gray and one in a subtle green, which immediately conveys t

by jkrems 13y ago

Also the usage of color is fascinating: The put two things side-by-side and highlight one of them in gray and one in a subtle green, which immediately conveys the message "stronger color = better value". It looks like a product comparison with the better values highlighted. And isn't. The whole page is a great example of black-hat marketing.

nivla 13y ago
>The whole page is a great example of black-hat marketing. You mean similar to the Marketing tricks we now see everywhere? The use of $X.99 or $X99.99 to subconsciously trick your brain into seeing a lower price point The use of bold fonts to re-enforce the message The choice of colors - Eg: Hollywood with Blue and Orange for posters and covers to enforce the cool and energetic feel. I can agree that the page uses clever marketing but seriously black-hat? Not even remotely close.