You have the option of branding it for each of those main usages that you mention. Make a website like "ScubaBooking.com" and "OutdoorAdventureBooking.com" and

You have the option of branding it for each of those main usages that you mention. Make a website like "ScubaBooking.com" and "OutdoorAdventureBooking.com" and just slightly customize the website for each one. People like the idea of having a piece of software specifically for their business. Plus, it probably improves your SEO. Not exactly the same thing, but WebHosting companies seem to do this. They have a solution and just rebrand and resell the shit out of it.