3 ms·
The classic example of the conventional wisdom you mention is Avis "We Try Harder" (#2) versus Hertz (#1).
by mturmon 13y ago
The classic example of the conventional wisdom you mention is Avis "We Try Harder" (#2) versus Hertz (#1).
- k33l0r 13y agoTo me "We Try Harder" has always sounded like a terrible slogan. In my mind it sounds like they try but fail, rather than actually doing things…
- BHSPitMonkey 13y ago"Avis: The 'A' is for effort!"