5 ms·
It seems to me as though most of Microsoft's advertising lately feels a tad deceitful/disingenuous. Whether it's trying to convince that Bing really is better
by benawabe896 13y ago
It seems to me as though most of Microsoft's advertising lately feels a tad deceitful/disingenuous. Whether it's trying to convince that Bing really is better than Google (really it is I promise), or that Windows 8 just blows people away with it's ease of use, I feel as though the campaigns are trying to convince me that I am the problem. Maybe I'm being unfair... not sure, it's just how it hits me.
- Zikes 13y agoTheir "Mojave" campaign gave me the same impression. They invited people into tents to try out their latest and greatest OS, called Mojave, and after the person sang the OS's praises they revealed that it's actually Windows Vista. The whole thing was basically Microsoft saying "you're all wrong, Vista is great and you just aren't smart enough to understand that unless we trick you into it".
- famousactress 13y agoI think the strategy worked pretty well for margarine and instant coffee. It's a proven technique whenever you've given up hope on elating consumers, but still have a product you need to convince people isn't quite as disappointing as they expected.
- potatolicious 13y agoThis is a big part of why I can't take Microsoft seriously these days. I don't know if it's a function of their corporate culture, but they seem utterly incapable of being honest - either in their advertising or even with themselves. Every major failure is couched as some kind of success. Windows 8 has been a flop no matter which way you cut it, but if you listen to Microsoft's external and internal messaging Win8 is a dramatic success that has sold like hotcakes. I'm pretty sure if Microsoft was in charge of Chernobyl they'd find some way to spin it into a successful advancement of nuclear safety. At some point you just have to come out with a mea culpa. Sorry guys, this was crappy, we will be better. Not every product is a smash hit, not every decision the right one - your ability to own up to these and fix these are infinitely more important to me as a customer than your ability to look me in the eye and call the sky purple with a perfect deadpan.
- Tylerdt 13y agoHow about things like Chromebooks failing utterly to sell even more than Windows RT yet Google proclaiming BS stats like topping Amazon instead of releasing real figures? http://www.zdnet.com/first-real-world-usage-figures-suggest-chromebooks-are-struggling-7000014102/ http://www.zdnet.com/first-real-world-usage-figures-suggest-... Or like proclaiming that one Celeron Chromebook had a Core processor? That story won't get upvoted on HN saying Google is lying(a much bigger lie than this one) but it's open season on Microsoft. PR is everywhere but people color it with their own biases.
- jlgreco 13y agoI just got upvoted plenty a few hours ago for ripping ChromeOS a new one. This "whine about pro-Google bias whenever somebody insults poor Microsoft" nonsense is getting pretty damn old.
- rbanffy 13y agoSo, one company making misleading statements makes it OK for every company to do the same...
- kenjackson 13y agoNo, but it is funny how only MS makes #1 on HN when they do so. Whereas if Google does so it is immediately flagged beyond recognition with everyone saying, "Well they aren't as bad Microsoft probably sort of. Remember 15 years ago when MS did this!"