The first-world tends to care about first-world problems. It'd be great if everyone's ambitions and efforts were grande and noble, but that's not the world we

The first-world tends to care about first-world problems. It'd be great if everyone's ambitions and efforts were grande and noble, but that's not the world we live in. Some people need to care about the first-world problems. One reason the first-world is so comfortable is because people have put effort into solving such problems. Fact is, products and services like this will impact peoples' lives - otherwise it wouldn't be very successful in business.