Great thoughts, danso, and I agree with you that the log out page is not the most trafficked but still worth considering. More important are the end points in

Great thoughts, danso, and I agree with you that the log out page is not the most trafficked but still worth considering. More important are the end points in the user's engagement with the product within a particular "session" (as you've noted). This varies by product and for some, there's never a clear jumping off point.