Google is missing a key thing in its personality or repertoire. The ability to create god solid concepts that everyone understands. A nice tight category of thi

Google is missing a key thing in its personality or repertoire. The ability to create god solid concepts that everyone understands. A nice tight category of thing that can have a name and a meaning. Apple is the example of a company that did/does. iOS apps were a clear concept of day one. What are they? Where are they? How do you get them? How do you get rid of them? The average user is much less likely to be confused by that question on iOS than any other platform. They're one indivisible thing with one icon and no hair. Google's exploratory Failure is OK, Let The Users Figure It Out mentality is good too. It produces some really good stuff. But, for a lot of the things that google is trying to do, the ability to create really strong concepts is important. "Packaged web app" or "chrome app" or even "web app" are not clear concepts. Users don't understand them. Is it a website? Is it a Link? Is it on my computer? It's not just here that this ability would make a difference. Hangouts. Plus. Wave (rip). They all had definition problems.