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I think it's simpler than that. Most people don't have a clue about DRM. What they know is if they want to listen to music they go buy an iPod and buy music on
by giulianob 13y ago
I think it's simpler than that. Most people don't have a clue about DRM. What they know is if they want to listen to music they go buy an iPod and buy music on iTunes. It's more about brand recognition IMO.
- raldi 13y agoThey may not have a clue about DRM, but what they do understand is, "If I switch to <competing thing>, I won't be able to use it to listen to my existing music collection, or read any of the books I already bought, or run any of the apps I downloaded?" And that is all caused by DRM.
- chc 13y agoExcept iPod remained just as dominant even after going DRM-free, so that doesn't appear to be the issue.
- raldi 13y agoThe iPod isn't as dominant as ever, iTunes is only partially DRM-free (many songs still aren't available for sale that way), existing songs in your collection don't get unlocked, and users have to either pay per song or subscribe to iTunes Match to unlock them.