I use rollback liberally in team settings -- I also do a lot of my work on Heroku, so if anything breaks we do a `heroku rollback` immediately. Usually though

I use rollback liberally in team settings -- I also do a lot of my work on Heroku, so if anything breaks we do a `heroku rollback` immediately. Usually though -- we're very careful about deploying stuff live. We autodeploy our develop branch to a testing Heroku project, and if that's good, we merge to master.