5 ms·Jif Peanut Butter Weighs In on GIF Pronunciation Debate12 points by gailees 13y agoAmVess 13y agoOne would think that .gif would inherit the hard G of its parent. Japhics just doesn't sound right.quesera 13y agoHow do you pronounce modem? How about codec? :)numo16 13y agoSo, they're saying it's pronounced "Jif (registered trademark)"? Terrible abbreviation...