One place I worked went in a few short years from having free fancy coffees, etc. (for developers in their skunkworks office) to departmental secretary sending

One place I worked went in a few short years from having free fancy coffees, etc. (for developers in their skunkworks office) to departmental secretary sending out an email complaining about the rate of consumption of cheap ballpoint pens from the supply closet. (A quick check online confirmed that if the consumption was reduced to zero, it would save less than $20/yr -- hardly worth the alienation and bitterness it caused.) At that company I coined a rule that once companies start to focus heavily on "branding", it's time to bail.