They had single sign-on, but they did not have a unified data-model profile as the TOS/privacy policies made sharing data between services iffy. My point is, p

They had single sign-on, but they did not have a unified data-model profile as the TOS/privacy policies made sharing data between services iffy. My point is, part of G+ is simply a rebranding of functionality that existed before, but now people are all upset over having to have a G+ profile, whereas before, they had a Google Profile. Creating a Google account should imply creating a G+ account, the same way it implies provisioning Gmail, Drive, et al. If you don't like the G+ news feed, don't use it, it's as simple as that, just like if you're a Dropbox user, don't bother using the free GDrive storage.