2 ms·
To be fair, Apple didn't have much to lose if the deal didn't go through. So I can see why the "take it or leave it" strategy works in this case. It would be
by Xcelerate 13y ago
To be fair, Apple didn't have much to lose if the deal didn't go through. So I can see why the "take it or leave it" strategy works in this case.
It would be interesting to see how Jobs negotiated in a case where the other party had the upper hand.
- foobarqux 13y agoKevin O'Leary and The Learning Company is a good example http://www.youtube.com/watch?v=grqTieshD2U http://www.youtube.com/watch?v=grqTieshD2U
- fragsworth 13y agoApple did have quite a bit to lose if the deal didn't go through. A huge reason for customers to buy an iPad is to read books, and if a large portion of popular books isn't available, customers will not be happy. Try to find a book that isn't available on Amazon. If you buy a Kindle, you can get all of them.