3 ms·

The big draw of netbooks is cheapness, and apple likes avoiding cheapness.

• swannodette 18y ago
  A more accurate analysis is that they dislike low margin markets.
  • unalone 18y ago
    Apple could make a decent netbook that runs OS X, enter the market, and make a killing. They have the power to let computers run OS X, and OS X doesn't need a lot of RAM to work well. Apple has enough expertise in miniaturization that they could make a pretty good netbook without much of an effort on their part. The problem is that anything Apple makes impulsively will be below Apple's standards. Apple refuses to launch products that aren't either great or potentially great in the future. They sell computers on their reputation alone. So if they ever enter the "small computing" market, they'll do it after a lot of thought, and likely only if they can instantly change the public's perception of netbooks so that they have a chance of creating a potential monopoly like they've got with the iPod/iTunes and like they're angling towards with the iPhone/app store.