You know, some of the things that ended up being super successful (Velcro, shopping carts) are the things that a whole bunch of people initially panned and reje

You know, some of the things that ended up being super successful (Velcro, shopping carts) are the things that a whole bunch of people initially panned and rejected. I feel pretty confident that this is the case right now. A lot of people here are shitting on these guys for creating something that completely contradicts our notion of nutrition. I for one, support this new venture and wish them the best of luck.