Think about the culture you want to create. Who do you want to attract as customers? How will they be able to express themselves? And how will they find others

Think about the culture you want to create. Who do you want to attract as customers? How will they be able to express themselves? And how will they find others they're interested in? If you're thinking actual social space startup, that's a HARD row to hoe right now, unless you have a really crystal-clear new idea. It's a mature, saturated market that isn't in terrible need of disruption that I can see. The only really interesting entry in that field that I've heard of lately is Bang With Friends.