History is littered with the wrecks of car companies who tried to do something different. We all admire radical car designs, some of us even like them. If the

History is littered with the wrecks of car companies who tried to do something different. We all admire radical car designs, some of us even like them. If there is one thing we can learn, though, conservatism in car design is the way to riches. Just ask Toyota. The only caveat is if the design truly fits the times. BMW built it's post-war balance sheet by selling Isettas to cash-strapped Germans. However, since the Aptera was conceived and planned, energy efficiency has fallen a distant second to cash efficiency. And this will ultimately prove to make it a historical oddity, fodder for motor curiosity collections and little else.