I am skeptical of Soylent, but I also think that interesting ideas-- backed by at least some science-- are worth examining. That being said, health claims such

I am skeptical of Soylent, but I also think that interesting ideas-- backed by at least some science-- are worth examining. That being said, health claims such as the ones you cite-- "it automatically puts you at an optimal weight, makes you feel full, and improves your focus and cognition"-- fall into the realm of regulated speech. You shouldn't be making claims like these without well-controlled clinical trials to back them up. The sellers of Soylent will need to hire legal counsel before long...