Are most of your site’s visitors arriving with zero context of who you are and what you do? How is that even possible? Because it was linked from HN, and the t

Are most of your site’s visitors arriving with zero context of who you are and what you do? How is that even possible? Because it was linked from HN, and the title got set to the page's title, and all I know is that there is a new version of some tool, but I don't know 1. what this tool does, 2. why I want what this tool does, 3. similar tools that are out there (if you don't know what these are, you are making me look them up), and 4. the differences you have from the things in group 3 that say this is the right tool for some particular circumstance.