I don't get all the negative, visceral reactions to this product. Who cares if the physics/technology is "breakthrough"? It's clear that this is being positio

I don't get all the negative, visceral reactions to this product. Who cares if the physics/technology is "breakthrough"? It's clear that this is being positioned as a suitable alternative to the battery operated pumped up mattress. The ones sold in Walmart, Target, etc. I own one of those, and they are a pain to deal with. This looks awesome. Who cares if there are others out there already - that proves that the market exists and the technology is feasible. My concern with this is, given that I don't understand the technology behind it, and I have never seen it before - is that it is too fanciful to work. i.e. is this another "Kickstarter fraud"? The presence of existing products on the market that use similar technology is surprisingly re-assuring. If I were an avid camper, I would definitely buy this.