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Attempting to define a "rule" in this is what the title should imply is the failure, but it doesn't seem to take that to heart. What you should be avoiding is
by obviouslygreen 13y ago
Attempting to define a "rule" in this is what the title should imply is the failure, but it doesn't seem to take that to heart.
What you should be avoiding is having users reach your home page and saying to themselves, "Where am I?" Even if they are random hits -- which happens, and often -- your root page, the one people come in on who aren't going anywhere specific, should make it clear what you do or are, or at least avoid making it unclear.
- ggchappell 13y ago> What you should be avoiding is having users reach your home page and saying to themselves, "Where am I?" Strongly agree. The article itself is an interesting example. "Where am I?" I asked. Apparently on the blog of one Patrick Woods. Personal blog or company blog? Dunno. Eventually, I made it to the Medium homepage. Never heard of Medium. What is it? Time passes ... and I determine that it's sort of a cross between a group blog, Twitter without the character limit, and Reddit. That took me a couple of minutes. Yes, I know, I could have simply gone to the homepage through the "M" menu, and then clicked on the little "Learn more" link in the lower-left-hand corner, but I didn't know I was supposed to do that. There is a lesson here. FTA: > Are most of your site's visitors arriving with zero context of who you are and what you do? How is that even possible? Most? Maybe, maybe not. But some certainly. I arrived on Medium through a process entirely orthogonal to the purpose of the site: reading an article relevant to startups, chosen from a list of links of interest to hackers.