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If we had settings where you could remove the branding, would that help? Note we have some already: https://duckduckgo.com/settings/ https://duckduckgo.com/sett

• deleted 13y ago
  [deleted]
• JonnieCache 13y ago
  It's not about the name as an abstract concept, or as something you have to look at on the screen. It's saying it out loud that's the problem. It's a perfectly good symbol for representing the concept, but it's not a very good word for using. It's awkward. Thinking about it, the reason UK people don't like it might be to do with the https://en.wikipedia.org/wiki/Glottal_stop https://en.wikipedia.org/wiki/Glottal_stop I imagine it's easier to soften the Ks with an american accent. For an english person putting two of them in a row like that is just, shall we say, taking the piss. Perhaps it's not specifically the glottal stop, but there is certainly some articulatory havoc going on when I try to say your search engine's name out loud. I have to bounce my tongue off the roof of my mouth twice in quick succession in a way that's never normally required and it feels quite unnatural. (Google, on the other hand, is literally fun to say, even though it's a silly word, and hardly professional.)