4 ms·
Microsoft's communications are always so unnatural. Why does Microsoft maintain this corporate communication style? Every announcement event is just so uncomf
by droopybuns 13y ago
Microsoft's communications are always so unnatural. Why does Microsoft maintain this corporate communication style? Every announcement event is just so uncomfortable.
These are clearly executives on stage whose asset is leadership, but they insist on injecting unnatural banter & distracting idioms. What corporate communications person hears a marketing manager talking about "photons" w/r/t kinect and doesn't cringe?
Is it just momentum within a communications team? Is it that they can't abandon this style because it's so deeply embedded in their communications team's culture? Or does this style actually work on some market segment?
- Yhippa 13y agoThe audience for this is probably stock analysts.
- droopybuns 13y ago"When you are exercising it can read your heartrate." Why would you present a device that clearly looks like HAL 9000, integrates a very skynet-esque xbox live and choose to say it can read your heartbeat? Wouldn't it be better to give the context as a choice? It comes across as telescreen that is taking your biometrics without permission. Why did they choose to take the creepy angle? What is wrong with these people?
- bryne 13y agoThey chose this angle because the number of people watching who care about the ethics of biometric data capture are basically a rounding error on a marketing spreadsheet.