The public doesn't need to be educated because the public rarely hires professional fashion photographers. A professional fashion photographer should be making

The public doesn't need to be educated because the public rarely hires professional fashion photographers. A professional fashion photographer should be making their money from brands and modeling agencies. The problem is that many photographers do vanity work for amateur models who for many reasons (age, location etc...) will never make a career as a professional model. Professional models don't pay for their own photo shoots. They're working enough contracts to not have to fill their portfolio with spec work, or are represented by an agency who will cover the costs of a shoot. Many photographers who shoot fashion style portraits and make a bit of money doing it, consider themselves professional fashion photographers and expect to be paid as one. The problem is that they'll never command the same prices by doing portfolio work as they would doing work in the industry for brands.