This reminds me a bit of the article posted yesterday about lowering margins on website development. We are living in an economy where technology is enabling a

This reminds me a bit of the article posted yesterday about lowering margins on website development. We are living in an economy where technology is enabling a variety of self-service options to professional services. These self service options are often dramatically cheaper than retaining a person with professional experience. For example paying $10 for a site building application vs $1000 to hire a web designer. The answer of course is to sell the benefits of professional skill to your client. The trouble of course is that often clients themselves have terrible taste and are bad at distinguishing good work from bad. The website they built with yellow text on pink background may "look amazing!" to them so the difficult part is making the case to them that many of their customers will be put off by this in a way that may cost them sales.