My main point was more about how nonprofits judge ROI and donor relationship value and I only included Aaron's post as an interesting link that wasn't included

My main point was more about how nonprofits judge ROI and donor relationship value and I only included Aaron's post as an interesting link that wasn't included in the Post piece. I can say from my experience working with nonprofits that Aaron's account definitely passes the smell test of what many organizations have experienced (including those that raise a lot of money online through other channels).