I think breaking down those strategies is actually really useful. It's interesting to think of these strategies from a product development perspective as well;

I think breaking down those strategies is actually really useful. It's interesting to think of these strategies from a product development perspective as well; how will products react to new consumer strategies? 1) Default - most products will (I think) continue to collect as much data as they can 2) Withdraw - I doubt most companies will withdraw from the data collection frenzy that is the current marketplace 3) Expose - There's definitely room out there for more services that expose patterns in public data, or more mechanisms for publicizing private data (the New Yorker Strongbox, for example) 4) Disrupt - One example in this space that I love are location spoofers like MediaHint, that allow users to access content that is designed to be location-locked.