That's a myopic way to look at it, in my opinion. If there is a quality deficit in search Google is in the best position to remedy it. And if they don't, someon

That's a myopic way to look at it, in my opinion. If there is a quality deficit in search Google is in the best position to remedy it. And if they don't, someone else eventually will. As the parent pointed out, there isn't much marginal value in adding investment in an area that you are dominating. And this is almost always the downfall of market leaders.